The Timeless Appeal of Schlitz and Falstaff Collectible Beer Trays
Beer trays are a nostalgic piece of Americana, often evoking memories of simpler times. These vintage items, once used in bars and taverns to carry drinks or serve as advertisements, have become valuable collector’s items over the years. Two iconic beer brands that have left an indelible mark in the world of collectible trays are Schlitz and Falstaff. Their trays, once essential to the beer-drinking experience, are now coveted by enthusiasts, history buffs, and collectors alike.
The History of Beer Trays
Beer trays were a staple in American bars and pubs during the early 20th century. These round, metal trays were not only practical for carrying beer but also acted as advertisements for various beer brands. Manufacturers quickly realized that custom trays, adorned with logos and imagery, could serve as a marketing tool that was both functional and eye-catching.
The popularity of beer trays peaked during the mid-1900s, with companies like Schlitz and Falstaff producing an array of designs to suit the tastes and interests of their customers. These trays often featured vibrant colors, bold logos, and sometimes even playful or artistic themes that highlighted the brand’s identity.
Schlitz Beer Trays: A Vintage Classic
Founded in 1856, Schlitz Brewing Company became one of the most successful beer brands in the United States by the early 1900s. The brewery’s signature lager, often referred to as “The Beer That Made Milwaukee Famous,” enjoyed widespread popularity. As the company grew, so did its marketing strategies, including the production of beer trays.
Schlitz trays are prized by collectors for their iconic designs, which often feature the brewery’s bold logo, playful illustrations, and advertisements for its various products. Some vintage trays even depict historical moments or whimsical depictions of the beer-drinking culture of the time. The brand’s emphasis on style and branding made Schlitz trays desirable for display purposes, and their vibrant color schemes have helped preserve their appeal as collectible items.
The rarity of certain Schlitz beer trays only adds to their value. Limited-edition designs, particularly those produced in the early to mid-20th century, can fetch impressive prices at auction. Whether you’re a lifelong fan of Schlitz or simply drawn to the art of vintage advertising, these trays remain a top choice for collectors.
Falstaff Beer Trays: Nostalgia in Every Sip
Falstaff Brewing Corporation, founded in 1903, also became a significant player in the American beer industry. Named after the Shakespearean character Sir John Falstaff, the brand quickly gained popularity with its flagship lager, which was marketed as a beer for the working-class American. Falstaff’s beer trays are just as memorable as the brand itself.
Much like Schlitz, Falstaff used trays as an essential advertising tool, and over the years, their trays evolved in design, often highlighting fun themes and bold imagery. The brand’s trays are known for their striking graphics, which were often infused with a sense of humor and a nod to the cultural trends of the time. The vibrant colors and creative typography make them visually appealing, while their nostalgic value ties them to an era of Americana that collectors are eager to own.
Falstaff trays, particularly those from the 1940s through the 1960s, are highly sought after today. Many of these vintage pieces feature artwork that reflects post-war America, from patriotic imagery to advertisements for the company’s various beer products. The distinct look of Falstaff beer trays has made them a must-have for collectors who appreciate the artistry and historical significance behind the designs.
Why Collect Beer Trays?
The appeal of collectible beer trays, especially those from Schlitz and Falstaff, goes beyond just the nostalgic value. Here are a few reasons why they remain popular among collectors:
Historical Significance: Beer trays provide a glimpse into the past, showcasing how advertising and design evolved over the decades. Schlitz and Falstaff beer trays are particularly appealing because they reflect the marketing strategies of two prominent breweries that played a major role in shaping the American beer industry.
Artistic Appeal: The designs on these trays are often beautifully crafted, with attention to detail and a sense of creativity that was typical of the mid-20th century. Many collectors are drawn to the art deco and vintage advertising aesthetics, which have a timeless quality.
Limited Availability: As with any collectible item, rarity plays a significant role in the value of beer trays. Trays produced in limited numbers or with specific design elements are more desirable and can fetch high prices at auctions and antique stores.
Nostalgia and Memory: For many, beer trays evoke a sense of nostalgia for the “good old days.” Whether it’s reminiscing about old taverns or simply appreciating the retro charm, these trays bring memories to life and serve as a physical reminder of a bygone era.
Cultural Significance: Beer trays not only represent a particular brand but also reflect the cultural landscape of the time. Whether it’s the rise of post-World War II consumerism, the changing role of women in society, or the prominence of beer in American social life, these trays encapsulate more than just a beverage—they embody the spirit of the times.
Collecting Schlitz and Falstaff Trays: Tips for New Collectors
For those looking to start a collection of Schlitz and Falstaff beer trays, there are a few things to keep in mind:
Condition Matters: The condition of the tray is crucial. Trays in mint or near-mint condition will always command higher prices than those with visible wear and tear. Check for any dents, scratches, or discoloration before purchasing.
Research Designs: Familiarize yourself with the various designs produced by Schlitz and Falstaff. Some trays are more common, while others are rare and highly sought after. Researching tray history and design variations can help you spot valuable pieces.
Buy from Reputable Sources: Whether you're buying online or from an antique shop, it’s essential to purchase from trusted sources to avoid replicas or counterfeit items. Denotter Auctions often has a variety of vintage and collectible beer trays. We also take consignments of breweriana if you have some you would like to sell.
Look for Provenance: Trays with a documented history or provenance—such as those with original packaging or traceable ownership—are often more valuable.
Conclusion
Collecting beer trays, particularly those from iconic brands like Schlitz and Falstaff, is not just about owning a piece of vintage advertising. It’s about preserving a part of American history and celebrating the art, culture, and social significance of beer drinking throughout the years. Whether you’re a casual enthusiast or a dedicated collector, these trays offer a delightful and visually captivating way to connect with the past while building a unique collection. So, raise a glass and start collecting—there’s a world of vintage beer trays waiting for you to explore!
If you are looking to purchase unique beer advertising items, you can visit us at our auction house in Arlington Heights, IL or online at denotterauctions.com . If you have breweriana items you would like to consign to auction, please contact Denotter Auctions at mdenotter@denotterauctions.com or at 224-392-3101.